World Federation of Science Journalists

The media landscape is changing - are you ready?

We invite you to take part in our interactive conference on June 11, 2009

New rules of engagement in science communication
Science communication is changing dramatically these years: New types of media platforms emerge by the minute, print media circulation numbers are dropping and communication takes place in an ever more fragmented digital media reality.

Regardless of whether you are a science journalist, a science communicator or a scientist – a new approach towards science communication is emerging.

What impact will this have on you?

At this years’ interactive conference the Danish Association of Science Journalists will take a peek into the future by proposing your reality to expert prognoses from our invited national and international speakers:
  • Matthew Nisbet, ph.d., associate professor, School of Communication, American University, Washington
  • Anne Knudsen, Editor-in-chief, Weekendavisen
  • Michael Gross, ph.d., science Writer, Germany
  • Barbara Ann Halkier, dr. scient, associate professor, Dept. of Life Sciences, University of Copenhagen
  • Jacob Skovgaard-Petersen, professor MSO, Dept of Cross-cultural and regional studies, University of Copenhagen.

We aim to draw the current landscape of science communication, inspire you with new tools to optimize your impact particularly focusing on the concept of ‘framing’ and we will formulate three focus points for our common challenges in the future of science communication.

The conference takes place on June 11. at the Danish School of Education, Tuborgvej 164, 2400 Copenhagen NV.

Find more information, full program and sign up at