2.3 Ideas from everyday life?

Science journalists should not overlook the value of opinions from everyday life as a starting point for a good scientific story. These could come from friends, family, neighbours, people in the marketplace, or other journalists.

Talking about everyday matters such as nutrition for children could lead to investigative features about the safety and value of breast milk versus that of formula feed for babies, or about giving children food containing sugar, hydrogenated fats, flavourings and other additives.

When questions originate from people's everyday concerns, a journalist automatically has a way to relate science to the lives of their readers or audiences.


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