World Federation of
Science Journalists

Assistant Director, News & Communications

Wake Forest University

Position Summary: Seeks out, develops and pitches editorial content about the teaching, research and service missions of Wake Forest University, with a special emphasis on science. Develops and implements strategic communications plans that support a range of communications initiatives, including media relations, social media and marketing efforts. Even with a primary focus on science, works within a team environment and collaborates with other writers, web support staff, videographers, photographers and others in Communications and External Relations on other projects as assigned to meet communications goals of the University and key stakeholders.

Essential Functions:
  • Serves as communications counsel to leadership in science departments, related centers and institutes and faculty expert sources.
  • Understands communications goals and develops and implements communications plans with measurable outcomes under the supervision of the Executive Director, News & Communications.
  • Writes, edits, pitches and places news about Wake Forest faculty, staff, students and research in scientific, business, trade and general media.
  • Understands complex scientific information, theories and practices and writes about these topics in clear, concise and accurate language that appeals to many audiences.
  • Creates content designed to enhance the University’s reputation.
  • Leverages content for media relations, web sites, social media, marketing and University Advancement campaign needs.
  • Develops strategies to push stories through traditional and new media.
  • Responds to local and national media calls strategically.
  • Builds targeted media lists and establishes strong relationships with key influencers.
  • Collaborates with team members for effective and creative distribution.
  • Manages many projects simultaneously while adhering to deadlines.
  • Manages efforts of interns or freelance staff when necessary.
  • Performs other related duties as assigned.

Minimum Qualifications: Bachelor's degree with five years of experience specializing in science-oriented public relations, journalism or marketing, or an equivalent combination of education and experience preferred.

Knowledge, Skills, Abilities:
  • Strong writing, editing and verbal communication skills.
  • Proven track record of earned media coverage.
  • Proven ability to develop strategic communications plans.
  • Proven ability to conduct interviews that yield results and can be effectively marketed externally.
  • Strong interpersonal skills.
  • Outstanding attention to detail, organizational and problem solving skills.
  • Understands the intersection between media relations, public relations, and marketing.
  • Effectively creates media lists to target multiple markets and audiences.
  • Understands how to develop a story that can be leveraged in multiple ways.
  • Proficient in social media; experience producing content for blogs preferred.
  • Commitment to collaboration and excellent customer service.
  • Ability to build and engage audiences through new and traditional media.
  • Must be goal-oriented with a focus on continual improvement.
  • Should be able to meet the requirements of the University’s automobile insurance.

For complete details about the position and to apply, visit or call (336)758-4700, The completion of an online Wake Forest University application is required for this position. Drug/background screens are required for all staff positions. EOE/AA

Application deadline: December 17, 2012 - 4:00 p.m.

Wake Forest seeks to recruit and retain a diverse workforce, and encourages qualified candidates across all group demographics to apply.